Online identity managementThere is huge potential for positive professional use of social media if used judiciously:

• You can build a positive online presence that showcases your skills, experience and interests. Moreover, with some online sites, you can control the information about you that is publicly available.

• An online profile that includes your CV, for instance on a professional networking site such as LinkedIn, can expand your range of contacts.

• Professional networking sites can give you access to potential employers, whose digital footprint you can also check.

• You can update your profile in a cost- and time-effective way, so make sure to do so regularly. Capitalising on your digital footprint Home Content Glossary Help Back Next